Oct 12, 2019

By Vijay Ramakrishnan

Following their recent spike in social media following, the marketing executives at Neolectra Inc. Have decided to make a slight alteration to their current logo.

While it’s not a dramatic change, the company hopes the switch will add to a modernized style within their branding and marketing. The new logo features a much larger, bolder white lightning bolt. They hopes to push for a more minimalist marketing strategy.

Sanjana Karnataki, the company’s Chief Marketing Officer assures customers that the logo change doesn’t mean the company at its core is changing – “we’re still the same Neolectra that you know and love,” she said in a press conference. “We will continue to design the best and boldest electric vehicles in the world like usual, but with an equally bold logo”.

Fans of the company, however, have taken to Twitter to express their opinions on the change.

Man... Neolectra’s new logo just feels.. off. Not saying I hate it but it’s definitely going to take some getting used to

— Robbie J (@RobbieJ35161901) February 29, 2020