Following the realization of global warming, Neolectra adhered to public desire to take care of our planet through marketing campaigns. The company began implementing and advertising NeoCharge in all 2014 and above models. A fast charging and long-lasting battery system eliminated much of the public skepticism with electric cars and boosted sales and company value. The 2015 remastered Fulgora paved the way for fuel economy unmatched by any other electric car at the time. With 20% less tailpipe emissions than previous Neolectra models, the company’s pro-environmental reputation soared with sales.
Neolectra’s 2016 “OurEarth” social media campaign gained viral attention, sparking a global awareness of climate change desire to go green. A large spike in social media following meant promotion of the newly released 2016 Fulgora, the vehicle with the fewest tailpipe emissions for any Neolectra model.
