After the release of the first model, Neolectra’s profit margin greatly increased, allowing for the development of the second model, Bronte. Bronte was meant to be similar to a racecar adapted for a luxury, consumer-oriented experience. Focusing on increasing the maximum speed threshold through a new design, Neolectra engineers produced a masterpiece: a spherical design. Not only did this maximize speed, but it maintained all the stellar features that made Fulgora successful. Unlike previously modeled designs, such as a teardrop design, consumers polled very positively when asked about the new design of the car. The result of this revolutionary product was a skyrocket in profits by a staggering 1200%. With such an upturn in sales, Neolectra was able to expand their advertising outreach and eventually go public on the NYSE heading into the first quarter of 2011.
As the company neared the end of 2011, they began to question what direction they wanted to take future models in. A series of board meetings determined that the company needed to orient itself to what the consumers desired. So as Neolectra entered 2012, the company spent its time and money towards hundreds of different consumer-oriented polls to properly gauge public interest for the next model’s features.
